Pitching on Twitter is becoming more of a commonplace every day. For some reporters, it’s much more convenient for them to be pitched on the web than it is to answer phone calls and emails. Also, much like with the more traditional methods of reaching a reporter, you will be more successful if you have already formed some sort of relationship with them.
Nobody likes to read lots of text, so be concise. Why write two sentences when you can pitch your story in one? Remember that reporters are pitched many times a day, so they appreciate it when it’s short and to the point.
So you’ve formed a relationship with the reporter and sent them a nice, concise pitch and you still don’t have a response? Be patient! People often give up if they don’t get a result quickly, but the fact of the matter is that sometimes journalists are too bogged down by all of the pitches that they receive and simply cannot get to your story idea.
Also, if your pitch doesn’t quite fit what they are looking for at the moment, it doesn’t mean that they wouldn’t run a story on it later; it just might not fit what they are looking for at the moment. There is also the other possibly that since they probably are communicating with a lot of other people, they could have accidently overlooked your tweet.
One last thing that you should make sure of is that you are pitching the correct reporter. Every journalist hates bad, long-winded pitches that don’t apply to their audience. Make sure that your pitch has an angle that would appeal to the particular journalist that you are pitching.
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