TPRA Board Meeting Update – Solid $, Cool Web, Awesome Conference

So, I promised I would give a quick report about the TPRA board meeting. All in all, I’m proud to be on this board. We are focused on spending money wisely, providing quality programs and advancing our profession. Plus, our fearless leader, Graham Painter, runs a very efficient meeting (meaning, he knows how to “end” [...]

Re-branding public relations?

We all know that professions change over time, as they must to remain relevant in a changing world. My question is how is public relations changing and what must it become to remain relevant in the future?
When I first began work in PR 35 years ago, it seemed the practice of public relations was [...]

Help an Austin Non-Profit

Joe Gagen at CASA sends us the following:
Statewide non-profit based in Austin that works with children is looking for a board member with a strong background in corporate communications either from within a corporation or consulting with organizations. Hope is that this board member would help formulate efforts in telling organization’s story. Organization works to [...]

Fastest Way to Reach a Reporter

Tired of sending pitches out blindly? Blogger Peter Shankman operates one of the fastest systems I’ve ever seen for reaching reporters. Called HARO, or Help A Reporter Out, it’s a compilation of media requests for sources for articles in the making. Most of the requests have same day deadlines. Shankman says there are 21,000 people [...]

Media Relations is Dead

Fragmented audiences, staff cutbacks and news release blizzards coupled with minute-by-minute deadlines means using media relations these days to pitch your story won’t get you the results it used to. Moreover, if you’ve got a chief executive who still thinks simple access to reporters means you can control the coverage you’ve got a problem.  
In her blog [...]