Blogs to Watch

Three blogs you might want to bookmark – one by TPRA member Steve Lee, one by TPRA 2006 conference speaker John Onoda and the third by former White House speechwriter Charlie Fern.
Steve’s blog has been recognized a couple of times recently by BrandWeek.
Onoda is a senior consultant to Fleishman Hillard and worked for Mitchell Energy [...]

Beware Bad Pitches

Up to the minute examples of bad PR pitches for all to see and dissect at http://badpitch.blogspot.com/.  Sure would hate to make that list.
The two authors, Kevin Dugan and Richard Laermer, also give good advice on Search Engine Optimization in an earlier post on their Bad Pitch Blog.  Look for the November 5 post.

Keeping in Touch With Far Flung Offices

Colleague Danny Ingram with the American Cancer Society writes Communicators Connexion for advice on how to keep far flung offices communicating.
The American Cancer Society faces the challenges of greater distances between our staff and volunteer teams across the expanse of geography and all the communities we cover. But it’s not only the size and scope [...]

Branding pro Larry Vincent to discuss brand building in a troubled economy at 2009 Conference

Is your brand recession-proof? Can you still build your brand in troubled economic times? Will your brand make it through the recession?
These are just a few of the topics to be covered by branding pro and author Larry Vincent on Saturday, Feb. 28, at the BEST OF THE SOUTHWEST Communicators Conference.
Vincent leads the strategy practice [...]

Don’t Skimp On Your Ad Budget

Our colleague Graham Painter emails that this article from the Wharton Business School is worth reading.  It begins:
With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, [...]