Vision, mission and values: worth the effort?

By Christina Moore
You know the drill…come up with a clever slogan, develop graphics for nifty packaging, then print posters, send e-mails, arrange town halls, maybe even buy lapel pins, Post-It notes or “clicking message” pens for the troops. Does it work?
A colleague recently asked me what the value is in conducting elaborate exercises to determine [...]

Got Crisis?

“An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.” –Winston Churchill
By Keith Schmidt
Most organizations have “Crisis Communications” listed somewhere in the PR person’s job requirements.
Some organizations require crisis communications drills on a regular basis with personnel regularly assigned to the function. Others don’t.
Many organizations may have developed their [...]

The Care and Feeding of a Public Affairs Intern

By Keith Schmidt
An intern in your organization can create benefits for everyone, or it can be a point where expectations and reality collide.  In the best of situations, it’s an opportunity for the intern to learn “real world” experience and apply what he or she learned in the classroom under a supportive supervisor.  In the [...]

Step out of your comfort zone.

By Nelda Skevington
Well, to begin, I’ve never blogged before. So I have to thank the Texas Public Relations Association board for pushing me towards something I’m not quite comfortable about doing, but I’m of the mind that it’s always good to get out of your comfort zone. So here goes…
When asked to be the first [...]

Internships

Attention students.  Looking for internships? Follow quarterlifesite on Twitter.  I just counted 12 listings.