Wall Street Journal says Twitter Can Cause Uproar

So, for all those Twitterers, such as myself who is more of a watcher and reader than one who posts “Tweets,” how should we help our clients/organizations deal with fake Twitter profiles? One of my clients dealt with this and they traced it back to someone within their company…but not for long. The impersonator was [...]

Energy Flows Where Attention Goes

I sat through a media training recently with our natural gas gathering and processing managers with a vendor who shall not be named. I have sat through several of their training sessions since first joining Enbridge in 2005, but I guess this was the first time I really heard the line: Energy flows where attention [...]

The Changing Reporter Relationship

I was speaking with a good friend Friday about possible media topics for a professional development program. Like me, he’s a former journalist, though he focused largely on print with some broadcast sprinkled in for good measure (my experience was the opposite).
In the midst of our conversation, he made the statement that he has to [...]

Creating High-Level ROIs: Give Your Clients Some Real Bang for Their Bucks

This might be a hard pill to swallow, but I have to say it – the “blah-dom” of yesterday’s Power Point presentations with its sterile text, cartoonish clip art and boxed borders, are becoming as useless as an analog television without a digital converter box. In other words, presenting just a Power Point presentation to [...]

Where have all the PR Cowboys Gone?

“Clocks lose their significance when people are asking for help,” said Price interviewed in an article about the disaster.