General James W. Hart, Jr. and His Rules for Success

Lawyer, TV newsman, jet pilot, Air Force General, consummate public relations professional and more recently, gentleman farmer/rancher in Bascon, Florida…that is James W. Hart, Jr. 
Many who have been in TPRA awhile know Hart. He retired in 1998 as vice president of public affairs for Duke Energy Corporation (previously PanEnergy and Panhandle Eastern), a global energy [...]

What can the TPRA do to help you?

As many longtime members have noticed, the TPRA has undergone a major change over the last year and a half.
Under the direction of past-president Graham Painter, we began to transform the organization into one that was more inclusive of all areas of marketing communications. The Web site was updated to include expanded news and information [...]

What I Learned This Week

One of the things that continues to fascinate me about the work we do in this profession is the learning that occurs day in and day out. At its core, our industry is all about finding ways to connect with audiences in ways that are authentic, meaningful and relevant. It’s clear, though, that people are consuming [...]

Social Media

Two interesting developments in Social Media have surfaced to my attention. Did you see them?
First, the U.S. Army has enlisted Facebook and Twitter to reach a younger audience. Second, Best Buy has asked twitterers and the blogosphere to help it write a job description for its Senior Manager, Emerging Media Marketing Manager.
I can’t help [...]

What is PR?

You’d think we’d have this question answered once and for all by now, but this very thing was discussed recently at a Houston PRSA board meeting. And, it prompted some interesting e-mail exchanges afterwards.
One point made referenced Roper’s Theory of Concentric Circles, a mass communication theory. It holds that communication emerges from a small group [...]