So, Did Letterman Do the Best He Could to Preserve His Image?

As most know by now, last Thursday, October 1, 2009, David Letterman admitted on Late Night with David Letterman that he had had sex with women on his staff. This was associated with a threat he had received to be blackmailed.

Regan.com, that provides, “News, ideas & conversations for communicators worldwide,” this morning posted an interesting article this morning (Oct. 5, 2009) addressing this issue. The article quotes Fraser Seitel, who, according to Regan.com is a prominent PR author, teacher and managing partner of Emerald Partners public relations. For the most part it states that Letterman took the steps that so many PR professionals suggest to clients when facing a potential threat of bad news being “leaked out” by other parties. Letterman addressed the issue and confronted the possible outcomes that could have happened if he hadn’t.  Good for you, David, to step forward! Bad for you, David, that you made bad judgement calls in the past! Now, we’ll see how his reputation moves forward.

Here is the link to the Regan.com article that includes the 10-minute video from the October 1, 2009, Late Night with David Letterman: http://is.gd/3YCtw.

What do you think?