Best of Southwest Speaker Quoted in NYT

Peter Shankman, founder of HARO (Help a Reporter Out), opines about the Tropicana orange juice package brouha. See Peter at the Best of the Southwest Conference on Friday, Feb. 27.  He’s the keynote speaker.

Beware Bad Pitches

Up to the minute examples of bad PR pitches for all to see and dissect at http://badpitch.blogspot.com/.  Sure would hate to make that list.
The two authors, Kevin Dugan and Richard Laermer, also give good advice on Search Engine Optimization in an earlier post on their Bad Pitch Blog.  Look for the November 5 post.

Branding pro Larry Vincent to discuss brand building in a troubled economy at 2009 Conference

Is your brand recession-proof? Can you still build your brand in troubled economic times? Will your brand make it through the recession?
These are just a few of the topics to be covered by branding pro and author Larry Vincent on Saturday, Feb. 28, at the BEST OF THE SOUTHWEST Communicators Conference.
Vincent leads the strategy practice [...]

Re-branding public relations?

We all know that professions change over time, as they must to remain relevant in a changing world. My question is how is public relations changing and what must it become to remain relevant in the future?
When I first began work in PR 35 years ago, it seemed the practice of public relations was [...]