Creating High-Level ROIs: Give Your Clients Some Real Bang for Their Bucks

This might be a hard pill to swallow, but I have to say it – the “blah-dom” of yesterday’s Power Point presentations with its sterile text, cartoonish clip art and boxed borders, are becoming as useless as an analog television without a digital converter box. In other words, presenting just a Power Point presentation to [...]

Vision, mission and values: worth the effort?

By Christina Moore
You know the drill…come up with a clever slogan, develop graphics for nifty packaging, then print posters, send e-mails, arrange town halls, maybe even buy lapel pins, Post-It notes or “clicking message” pens for the troops. Does it work?
A colleague recently asked me what the value is in conducting elaborate exercises to determine [...]