Twitter Power in PR

The question continues to be asked: Is Twitter a waste of time or an essential tool in the communication field, more specifically in public relations?
Public relations is the practice of managing communication between an organization and its publics. Twitter’s most practical use, and biggest value to PR teams and firms, [...]

11 Ways PR Should Respond to FTC Blogging Regulations

The Federal Trade Commission (FTC) approved final revisions to its Guides Concerning the Use of Endorsements and Testimonials (Guides) that will go into effect Dec. 1, 2009. The revised Guides embody the broadest changes to occur in regards to endorsements and testimonials in almost 30 years! Due to these significant changes, [...]

2.0 Workshops and Conference: Focus East Texas

Texas Public Relations Association held its “Media Relations 2.0” workshop in Lufkin on Oct. 29 where a panel of PR professionals, reporters and broadcasters discussed the changes social media has made on the way consumers get their news and its effect on the public relations industry.
This workshop allowed all attendees to discuss how to evolve [...]

Lessons from a PR Failure

Fellow Houston PR executive Sharon Dotson posted this article on her Facebook page today. It’s a concise, honest appraisal of what this group should have done to earn PR for its event. Imagine the heartache of organizing a charity fundraiser with celebrity guests at Harlem’s Apollo Theater for 1,600 people and getting no press. Nada, [...]

What I Learned This Week

One of the things that continues to fascinate me about the work we do in this profession is the learning that occurs day in and day out. At its core, our industry is all about finding ways to connect with audiences in ways that are authentic, meaningful and relevant. It’s clear, though, that people are consuming [...]