Twitter Power in PR

The question continues to be asked: Is Twitter a waste of time or an essential tool in the communication field, more specifically in public relations?
Public relations is the practice of managing communication between an organization and its publics. Twitter’s most practical use, and biggest value to PR teams and firms, [...]

11 Ways PR Should Respond to FTC Blogging Regulations

The Federal Trade Commission (FTC) approved final revisions to its Guides Concerning the Use of Endorsements and Testimonials (Guides) that will go into effect Dec. 1, 2009. The revised Guides embody the broadest changes to occur in regards to endorsements and testimonials in almost 30 years! Due to these significant changes, [...]

2.0 Workshops and Conference: Focus East Texas

Texas Public Relations Association held its “Media Relations 2.0” workshop in Lufkin on Oct. 29 where a panel of PR professionals, reporters and broadcasters discussed the changes social media has made on the way consumers get their news and its effect on the public relations industry.
This workshop allowed all attendees to discuss how to evolve [...]

University Makes Twitter a Required Class for Journalism Students

From Barb Dybwad at Mashable.com, we learn that Australia’s Griffith University is requiring journalism students to learn how to tweet. Good thing, too. At the Houston PRSA media day recently, TPRA/PRSA  member Terri Larson twittered what one panelist told the crowd – Twitter is the new police scanner.

Lessons from a PR Failure

Fellow Houston PR executive Sharon Dotson posted this article on her Facebook page today. It’s a concise, honest appraisal of what this group should have done to earn PR for its event. Imagine the heartache of organizing a charity fundraiser with celebrity guests at Harlem’s Apollo Theater for 1,600 people and getting no press. Nada, [...]