Best of Southwest Speaker Quoted in NYT

Peter Shankman, founder of HARO (Help a Reporter Out), opines about the Tropicana orange juice package brouha. See Peter at the Best of the Southwest Conference on Friday, Feb. 27.  He’s the keynote speaker.

Re-branding public relations?

We all know that professions change over time, as they must to remain relevant in a changing world. My question is how is public relations changing and what must it become to remain relevant in the future?
When I first began work in PR 35 years ago, it seemed the practice of public relations was [...]