Reaching Shareholders Online

TPRA member and Abilene Christian University instructor David A. Hogan, APR,  sets down his thoughts on the reluctance of investor relations departments to use social media tools to reach their shareholders.
Hogan presented his paper recently at the 2009 Annual Conference of the International Association of Online Communications.  Read his paper here.

Lessons from a PR Failure

Fellow Houston PR executive Sharon Dotson posted this article on her Facebook page today. It’s a concise, honest appraisal of what this group should have done to earn PR for its event. Imagine the heartache of organizing a charity fundraiser with celebrity guests at Harlem’s Apollo Theater for 1,600 people and getting no press. Nada, [...]

Social Media

Two interesting developments in Social Media have surfaced to my attention. Did you see them?
First, the U.S. Army has enlisted Facebook and Twitter to reach a younger audience. Second, Best Buy has asked twitterers and the blogosphere to help it write a job description for its Senior Manager, Emerging Media Marketing Manager.
I can’t help [...]

Convention presentations

Nan has set up a wiki that is linked to the convention Facebook page where you can access presentations. We have Larry Vincent’s presentation on Brand Building in a Troubled Economy and Kay Colley’s presentation on using Wikis in PR. We’ll add more and you can let us know if there are specific powerpoints or [...]

Convention Facebook page now up

The convention now has a Facebook page where you can find the latest updates. We’ll also have j-students from North Texas blogging on there (and here) throughout the convention.
Check it out and share with fellow pros.