Sarah Evans is on a roll. In her latest blog post, she lists the 10 ways to make news releases easier to find with search engines.
They are:
1. Don’t use jargon.
2. Use key words.
3. Hotlink critical words.
4. Research free search engine tools.
5. Use anchor links.
6. Optimize the first 250 words.
7. Patience.
8. Engage customers, journalists and bloggers.
9. [...]
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