Lessons from a PR Failure

Fellow Houston PR executive Sharon Dotson posted this article on her Facebook page today. It’s a concise, honest appraisal of what this group should have done to earn PR for its event. Imagine the heartache of organizing a charity fundraiser with celebrity guests at Harlem’s Apollo Theater for 1,600 people and getting no press. Nada, [...]

Creating High-Level ROIs: Give Your Clients Some Real Bang for Their Bucks

This might be a hard pill to swallow, but I have to say it – the “blah-dom” of yesterday’s Power Point presentations with its sterile text, cartoonish clip art and boxed borders, are becoming as useless as an analog television without a digital converter box. In other words, presenting just a Power Point presentation to [...]

Help an Austin Non-Profit

Joe Gagen at CASA sends us the following:
Statewide non-profit based in Austin that works with children is looking for a board member with a strong background in corporate communications either from within a corporation or consulting with organizations. Hope is that this board member would help formulate efforts in telling organization’s story. Organization works to [...]