11 Ways PR Should Respond to FTC Blogging Regulations

The Federal Trade Commission (FTC) approved final revisions to its Guides Concerning the Use of Endorsements and Testimonials (Guides) that will go into effect Dec. 1, 2009. The revised Guides embody the broadest changes to occur in regards to endorsements and testimonials in almost 30 years! Due to these significant changes, [...]

What is PR?

You’d think we’d have this question answered once and for all by now, but this very thing was discussed recently at a Houston PRSA board meeting. And, it prompted some interesting e-mail exchanges afterwards.
One point made referenced Roper’s Theory of Concentric Circles, a mass communication theory. It holds that communication emerges from a small group [...]

Creating High-Level ROIs: Give Your Clients Some Real Bang for Their Bucks

This might be a hard pill to swallow, but I have to say it – the “blah-dom” of yesterday’s Power Point presentations with its sterile text, cartoonish clip art and boxed borders, are becoming as useless as an analog television without a digital converter box. In other words, presenting just a Power Point presentation to [...]

Useful PR Sites

Check out these sites for up to the minute PR news and advice:
www.mediapitch.ning.com and www.propenmic.org.
The last site, PR Open Mic, is a great resource for students and professors. The site has 2,450 members and growing.
Then there’s this post at VR3, a blog by Nick Vehr, that points out a new PR campaign by the Independent Community [...]