11 Ways PR Should Respond to FTC Blogging Regulations

The Federal Trade Commission (FTC) approved final revisions to its Guides Concerning the Use of Endorsements and Testimonials (Guides) that will go into effect Dec. 1, 2009. The revised Guides embody the broadest changes to occur in regards to endorsements and testimonials in almost 30 years! Due to these significant changes, [...]

Reaching Shareholders Online

TPRA member and Abilene Christian University instructor David A. Hogan, APR,  sets down his thoughts on the reluctance of investor relations departments to use social media tools to reach their shareholders.
Hogan presented his paper recently at the 2009 Annual Conference of the International Association of Online Communications.  Read his paper here.

Media Relations 2.0

Are you an East Texas professional communicator? Mark October 29 on your calendar. TPRA is coming to you with “Media Relations 2.0″.  To register, call Yana Ogletree at 936-639-7163 or YOgletree@memorialhealth.org.

Communicating Effectively with Employees during Tough Times

Are you facing budget and staff cutbacks at the office? Are you concerned about the impact – on you, your team, the rest of the organization? Are you responsible for providing clear communication counsel amid mounting anxiety and disruption? Then this TPRA tele-webinar session is for you.
On Tuesday, October 6, learn how to balance good [...]

Social Media

Two interesting developments in Social Media have surfaced to my attention. Did you see them?
First, the U.S. Army has enlisted Facebook and Twitter to reach a younger audience. Second, Best Buy has asked twitterers and the blogosphere to help it write a job description for its Senior Manager, Emerging Media Marketing Manager.
I can’t help [...]