2.0 Workshops and Conference: Focus East Texas

Texas Public Relations Association held its “Media Relations 2.0” workshop in Lufkin on Oct. 29 where a panel of PR professionals, reporters and broadcasters discussed the changes social media has made on the way consumers get their news and its effect on the public relations industry.
This workshop allowed all attendees to discuss how to evolve [...]

Media Relations 2.0

Are you an East Texas professional communicator? Mark October 29 on your calendar. TPRA is coming to you with “Media Relations 2.0″.  To register, call Yana Ogletree at 936-639-7163 or YOgletree@memorialhealth.org.

Communicating Effectively with Employees during Tough Times

Are you facing budget and staff cutbacks at the office? Are you concerned about the impact – on you, your team, the rest of the organization? Are you responsible for providing clear communication counsel amid mounting anxiety and disruption? Then this TPRA tele-webinar session is for you.
On Tuesday, October 6, learn how to balance good [...]

Lessons from a PR Failure

Fellow Houston PR executive Sharon Dotson posted this article on her Facebook page today. It’s a concise, honest appraisal of what this group should have done to earn PR for its event. Imagine the heartache of organizing a charity fundraiser with celebrity guests at Harlem’s Apollo Theater for 1,600 people and getting no press. Nada, [...]

Social Media

Two interesting developments in Social Media have surfaced to my attention. Did you see them?
First, the U.S. Army has enlisted Facebook and Twitter to reach a younger audience. Second, Best Buy has asked twitterers and the blogosphere to help it write a job description for its Senior Manager, Emerging Media Marketing Manager.
I can’t help [...]