Lessons from a PR Failure

Fellow Houston PR executive Sharon Dotson posted this article on her Facebook page today. It’s a concise, honest appraisal of what this group should have done to earn PR for its event. Imagine the heartache of organizing a charity fundraiser with celebrity guests at Harlem’s Apollo Theater for 1,600 people and getting no press. Nada, [...]

Who are the future legends of journalism?

This year, the journalism profession has lost many pioneers of our craft. Walter Cronkite’s death earlier this year, and the passing away of Don Hewitt represent the loss of some of the greatest legends of newswriting and broadcast journalism. The CBS Evening News had a great tribute to Hewitt on last night’s broadcast where they [...]

Best Social Media Tools

Sarah Evans has collected a tool kit of social media tools no communicator should be without.  She tells you all about them and where to find them in her post.
TPRA’s favorite – Journalisted. Although this UK site, which helps you keep track of your favorite writers,  only works for UK reporters, the idea is inspired [...]

Virtual PR

Peter Shankman, founder of  Help a Reporter Out, is a goldmine of resources. One of his latest finds is PRfor25.com.
Here’s what he says:
The brainchild of Suzuki + Chou Communimedia, PRfor25.com serves as a virtual publicist that presents user-generated postings to an audience that includes media members from across the country. Anyone can post and each [...]