University Makes Twitter a Required Class for Journalism Students

From Barb Dybwad at Mashable.com, we learn that Australia’s Griffith University is requiring journalism students to learn how to tweet. Good thing, too. At the Houston PRSA media day recently, TPRA/PRSA  member Terri Larson twittered what one panelist told the crowd – Twitter is the new police scanner.

Reaching Shareholders Online

TPRA member and Abilene Christian University instructor David A. Hogan, APR,  sets down his thoughts on the reluctance of investor relations departments to use social media tools to reach their shareholders.
Hogan presented his paper recently at the 2009 Annual Conference of the International Association of Online Communications.  Read his paper here.

Social Media

Two interesting developments in Social Media have surfaced to my attention. Did you see them?
First, the U.S. Army has enlisted Facebook and Twitter to reach a younger audience. Second, Best Buy has asked twitterers and the blogosphere to help it write a job description for its Senior Manager, Emerging Media Marketing Manager.
I can’t help [...]

10 Cool Twitter Applications

Twitter Traffic Secrets and Tips Revealed.

Convention presentations

Nan has set up a wiki that is linked to the convention Facebook page where you can access presentations. We have Larry Vincent’s presentation on Brand Building in a Troubled Economy and Kay Colley’s presentation on using Wikis in PR. We’ll add more and you can let us know if there are specific powerpoints or [...]